Worn & Witnessed
AD: Catalina Mollai & Uly Garcia CW: Madison Smith
Every vintage or second-hand item on Depop has its own unique history and character. When people wear these pieces, they're not just putting on clothes—they're wearing stories.
We will create a new section on the Depop website for users to write blog posts that go along with the articles of clothing they are selling.
These blog posts will share the unique stories these outfits have witnessed, so buyers can see a piece of the past before the clothes are given new life.
Depop will tour around the country visiting fashion schools and universities. Students can bring clothes to sell or swap with the curated pieces inside the bus.
There’s something for everyone on Depop. That’s why we’ll create an Instagram filter for Depop users to show off how each pre-loved piece fits their individual style.