Twice the treat.™
AD: Charity Chen CW: Madison Smith & Kate Giebler
This campaign was developed for Breaking & Entering’s Crowbar Awards.
On top of being a sweet treat, Tony’s Chocolonely is 100% ethically sourced so parents can feel good while doing good. Tony’s creates a ripple effect of joy that begins with families to reach a wider community, all starting with a delicious chocolate treat.
We will revamp the children’s sections of public libraries with the addition of Tony’s original sweet treat themed stories. Tony’s Chocolonely will add their stamp of approval to other children’s books that encourage ethical choices.
Tony’s will sell limited edition packs of two chocolate bars to encourage customers to start the chain reaction of sweetness, one treat at a time.