Pick your moment.™
AD/CW: Madison Smith & Miranda Bailey
People are self-conscious about possibly having food in their teeth, particularly during important moments, yet, only 32% of the population flosses regularly. We wanted to bring awareness to the smile in question before these moments happen.
We will place grocery store displays of Oral-B floss picks next to foods that are known to get stuck in your teeth or give you bad breath.
For our first installation with food festivals, we will place Oral-B branded vending machines throughout the grounds. Each package of floss picks will feature different life moments where a smile is make or break.
To continue this collaboration we will temporarily replace nearby parking garage arms. These custom garage arms will be in the shape of Oral-B floss picks to remind attendees to check their smile throughout the festivities.
We will partner with Uber to provide riders with mirrors to check their teeth before arriving at their destination. Each mirror will have a QR code where they can locate the nearest store with Oral-B floss picks.
We will place outdoor clings outside of grocery stores, restaurants, and other high-traffic areas to emphasize the need for Oral-B floss picks.